From initial conception to final master, it usually takes 4-6 weeks.  We like one week to script, then one week to test demo's, cast, and develop animation, one week of shooting and one week to edit--  Mix it all together and pour out a hit!   

The most important aspect of sel... more

Very good question. Assuming we are talking about a national cable launch, for a short form campaign (:60, 1:20) a minimum of $30-40k should be tested over 2 weeks. This will give us an idea of how the marlket is responding to the messaging. With long form about the same amount covering at least 2... more

Yes! The D2C Marketplace is a useful resource for ERA members but it is also open to a universe well beyond. Companies that opt for a Premium Microsite can publish and interact in a way that gives them broader visibility (and credibility) across the Internet -- important to your SEO / SE... more

The Great Ideas Summit brings together the direct response industry’s most influential leaders to hold high-powered meetings, close global deals, and develop new digital marketing strategies.Networkers, Influencers, Deal-Makers. The Great Ideas Summit is produced by us, the Electronic Retailing ... more